When Women and Girls Aren’t Pretty in Pink
This last month WHO, the World Health Organization focused more attention on tobacco ads that target women and girls.
Females represent a large market of potential new smokers, especially woman and young females in developing countries.
Take a look at many of the new Big Tobacco’s aggressive campaigns and ads. You will find them linked to fashion, entertainment, and even sports events. Marketing tactics don’t stop at ad campaigns. The latest package designs and the look and feel of many cigarettes are clearly made for “females only.”
“The industry’s market strategy is having its desired impact,” Douglas Bettcher, director of WHO’s tobacco free initiative, said at a news briefing. “More and more girls are starting to light up. This is a serious red flag.”
World No Tobacco Day Released Youth Smoking Survey
Comparing 151 country’s numbers we find girls that are lighting up is now equaling male youth smokers who once dominated younger users.
The low and middle income country’s tobacco campaigns often use very seductive ads that associate tobacco use with beauty and liberation. Pink is becoming a trendy, smoking fashion statement.
Pink Cigarettes & Fashion Pink Packaging
It doesn’t take a rocket scientist to realize five million people die every year from tobacco-related health problems caused from smoking or second-hand smoke exposure. Two of the three who die from second hand smoke related deaths are women.
Japan tobacco campaigns include pink packs of cigarettes and one cigarette maker in Egypt markets a cigarette pack that resembles a perfume container.
“The industry has studied what makes women tick in both the developed and developing countries,” said Adepeju Olukoya, of the WHO’s gender, women and health department.
- Tobacco Companies Target Young Female Smokers: Hot Pink Ladies-Only
- Systematic Anti-Smoking Campaign is Needed
- Smoking During Pregnancy May Make Daughter Dependent on Nicotine
- Cigarette Ad May Have Targeted Teen Girls
- Tobacco Use Still Huge Worldwide