Top-ranked Japanese books on tobacco
It is a known fact that smoking is a cause of disease. The Japanese research, demonstrating that passive smoke causes disease in non smoking people, was published already 30 years ago. But nevertheless, smoking of cigarettes in Japan is widespread and for this reason it has been called a smokers’ paradise. Despite smoking rates have gone on reducing, 39 percent of Japanese men and 11 percent of Japanese women are smokers, 24 percent of medical workers smoke in comparison with 4 percent among U.S. medical workers. Tobacco supervision in Japan is not up to snuff, maybe because the Japanese government partially owns Japan Tobacco, Inc. Besides smoking in Japan has reduced, but rates are yet higher than rates in many countries with high revenues.
While the Japanese government wants to benefit from cigarettes’ sales, the Ministry of Health, Labor and Welfare is interested in protecting health.
Smoking in Japan is yet treated as a question of behavior rather than a question of health. There a lot of information about tobacco, cigarettes, tobacco use, but it is not always precise. Japanese consumers of cigarettes obtain the information from the popular Japanese books on tobacco.
Nowadays there are 12 top-ranked Japanese books about tobacco. These books are pro-smoking books, published in 2004-2009. Pro-smoking Japanese books relayed 5 kinds of misleading information: uncertainty about science; hypothesis that smoking improved health, longevity, masculinity and other, facilitating tobacco’s effects, criticizing public health defenders and authorities, connecting smoking with trustworthiness or civil rights. Leastways one book was written by a late Japan Tobacco worker; another book contained a popular Japan Tobacco promotional expression.
In such a way, Japanese readers may be misinformed by such texts. Tobacco supervision and public health defenders in Japan and all over the world should reveal and oppose such misleading information. The one of the most effective methods is to name authors of such books.
In general, there were 17 books: 9 pro-smoking, 7 anti-smoking and 1 neutral. Reasoning from pertinency, 7 of the top 12 books were pro-smoking, 4 of the top 12 were bestsellers. From 7 pro-smoking books on the pertinency record, 2 were as well bestsellers. All anti-smoking books on the pertinency record noted how tobacco companies affected people, especially smokers. There were no books on smoke stopping on the pertinency record; smoke quitting was fixed in 4 of 6 anti-smoking books on the bestselling record.
Japanese readers who want to find books about tobacco at the Amazon.co.jp website may be misinformed by such texts.
Yuko Kanamori was the first who got down this research, gathered and examined data, did first translations, and created the first draft of the paper. Ruth E Malone controlled the research, examined data and made the characteristic matrix, and took part in all processes. Yuko Kanamori and Ruth E Malone read and confirmed the final manuscript.
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