Tag Archives: cigarette advertising

Tobacco sponsorship of sports could doom Japan’s Olympic bid

Japan risks losing its bid to host the 2020 Olympic Games because of growing local and international opposition to the national tobacco corporation’s sponsorship of World Cup volleyball, which attracts millions of women and schoolgirls.

A United Nations agency, an international group of nongovernmental organizations and hundreds of antismoking activists and doctors in Japan are calling on Japan Tobacco, the world’s third-largest cigarette maker, to halt its sponsorship of World Cup matches, which includes players from the United States and other nations that forbid tobacco advertising at sporting events.

FIVB Volleyball Women's World Cup 2011

Lindsey Berg (4) and Foluke Akinradewo (16) go for a block attempt versus Japan

A group of 2,500 doctors here also says tobacco sponsorship could hurt Japan’s bid to host the 2020 Olympic Games.

Japan Tobacco insists it is doing nothing wrong under Japanese law and points out that it is promoting the corporation’s beverage division, not its cigarette products, at the monthlong volleyball tournament, which ends Sunday.

WHO says that Japan is obliged to comply with the Framework Convention on Tobacco Control treaty it adopted in 2004 along with 173 other nations. The treaty bans all tobacco advertising, promotion and sponsorship everywhere, including at sporting events, WHO press officer Timothy O’Leary said.

“Nowhere in our corporate sponsorship of volleyball games do we advertise our cigarette brands or products,” the company said in an email.

“It doesn’t matter if Japan Tobacco is doing various works. Everybody knows that Japan Tobacco’s main business is tobacco. More than 90 percent of their income is from cigarettes. You can’t make excuses,” Dr. Manabu Sakuta, chairman of the board of directors of the Japan Society for Tobacco Control.

Dr. Sakuta said his group, which includes 2,500 doctors, will petition the president of Japan Tobacco and Japan’s Ministry of Finance, which owns 51 percent of shares in Japan Tobacco, to immediately halt what he called “illegal” tobacco advertising at the volleyball World Cup.

He said that Japan’s current actions could harm its bid to host the 2020 Olympics.

“It is going to be a problem for Japan. Smoking is not allowed near the Olympic stadiums. What they are doing at the World Cup volleyball, putting JT mark on the shoulder of players or around the floor, is absolutely forbidden in the Olympics. This is not good for Japan’s hope to host the Olympics,” he said.

Vogue editor regrets cigarette shots

French Vogue’s former editor Carine Roitfeld regrets using cigarettes in so many of her fashion shoots.

After several years as the magazine’s editor, Roitfeld left her post in January. Since then she’s embarked on new projects, including penning a tome called Irreverent.

It contains her favourite images she’s been involved with, and Vogue.com has published a sneak peek.

French Vogue's former editor Carine Roitfeld

French Vogue's former editor Carine Roitfeld

Roitfeld says she wishes she had never shown models smoking in her pictures because she knows it probably had a profound effect on many young women.

“The book is dedicated to my husband, who quit smoking seven months ago,” she says.

“When he decided to stop smoking, I said, ‘My God, it’s too bad I didn’t try to help him to stop before’.

“Now I decide I will never use a cigarette again in any shoot.

“When you’re doing fashion pictures, you’re talking to lots of figures; some are very young, and they’re like sponges. So if your girl is smoking a cigarette, they can say, ‘Oh, my God, it’s smart to smoke a cigarette, it’s good for the look, so I’m going to have one, too’. And it’s totally stupid.”

Roitfeld also discusses how the fashion industry nurtures talent. She worries it’s too hard for rising French designers to get backing, and hopes that will change in the future.

“Here in France I’ve seen some very good young designers, but they don’t have this ability to be good businessmen, too. I think America gives you this,” she says.

“Maybe one regret I have about Vogue Paris is not to be more helpful for young designers.

“It’s true when you have a magazine, you have more power to help.

“My last issue was dedicated to young designers. OK, it was the last issue, but it was a beginning.”

Truth in Tobacco Advertising

America’s largest tobacco companies are trying to stop an aggressive new public-health campaign. They claim a new labeling requirement by the U.S. Food and Drug Administration is unconstitutional because it forces them to allow consumers to learn the risks of using their products.

The companies say graphic new warnings on cigarette packages violate their free speech by compelling them to work against their own interests. So their answer is to deny federal regulators this opportunity for expression.

Cigarette pack with graphic warning

Cigarette pack with graphic warning

Cigarette manufacturers fear the warning labels could discourage smokers from lighting up. Let’s hope so.

The warnings are intended to cover the top half of every cigarette pack by September 2012. They include such images as a close-up photo of a smoker’s rotting teeth, a man exhaling smoke from a tracheotomy hole in his neck, and the sewn-up corpse of a smoker.

Current written warnings can be strategically placed on packs to minimize their impact. But the new warnings – the first revisions by the FDA in 25 years – will be virtually impossible to miss.

The FDA calls tobacco use the leading cause of premature deaths in this country, claiming half a million lives every year. The agency says the new labels represent “a significant advance in communicating the dangers of smoking.”

The nation’s adult smoking rate has remained at about 20 percent since 2005. In Ohio, it increased from 20.3 percent in 2009 to 22.5 percent last year.

Tobacco companies have every right to sell their products. Consumers have an equal right to know the consequences of using these products.

New Study Examines the Changes in Marketing of Smokeless Tobacco

A new study in the journal Nicotine & Tobacco Research finds that print advertisements for smokeless tobacco products have increased, especially in publications targeting males.

The study focused on 17 nationally circulated magazines, several of which were obtained from a project analyzing magazine ads conducted at the Centers for Disease Control’s Office on Smoking and Health, analyzing the publication of smokeless tobacco advertisements from the time periods 1998-1999 and 2005-2006. In the latter period, 2005-2006, the number of ads increased, and more of the ads contained references to flavored products, and “alternative to cigarette” messages –positioning smokeless products as an alternative product for cigarette smokers.

Smokeless Tobacco Ads

Smokeless Tobacco Ads

The majority of ads were placed in male-targeted publications – not surprising as three quarters of new smokeless tobacco users are male. The study found the greatest number of ads in two sports-themed magazines: Field and Stream and Outdoor Life. Both of these magazines have male readership levels of more than 75 percent. “We found the ads commonly portray themes such as masculinity and sociability – a concern given that previous research has shown that youth perceive smokeless tobacco as athletic and masculine,” said lead author Laurel Curry, a researcher with Legacy®, the national public health foundation devoted to keeping young people from smoking and helping all smokers quit.

The study also showed that flavored products were advertised in 86 percent of ads in more mainstream publications such as Entertainment Weekly and Newsweek. This fact, along with the increased number of ads per issue in mainstream magazines in the latter time period, suggests the targeting of current smokers as potential smokeless customers. “We know from tobacco industry document research that the industry has long been developing products and messaging to exploit cigarette smokers; this study provides systematic evidence that these practices have increased in advertising in recent years,” Curry said. And while the Federal Drug Administration recently banned all candy-flavored cigarettes, although not menthol cigarettes, smokeless products were not included in the ban.

Promotion of smokeless tobacco products to smokers has researchers concerned about the public health implications of dual use of smokeless tobacco and cigarettes, which is more common among young adult and adolescent male smokers than among their older counterparts. Dual use may slow the decline in smoking rates or perpetuate nicotine dependence, and could increase health risks above that of single product use.

Tobacco Marketing Strategy

Tobacco Marketing Strategy

On a related note, a new partnership from several leading public health groups, including Legacy and the Campaign for Tobacco-Free Kids, seeks to raise awareness of the prevalence of smokeless tobacco use in Major League Baseball. The Knock Tobacco Out of the Park Campaign (http://www.tobaccofreebaseball.org/) is calling for a ban on the use of smokeless tobacco among professional baseball players, managers and coaches at MLB games, Smokeless tobacco, including dip and chew, is already banned at minor league ballparks.

Legacy is dedicated to building a world where young people reject tobacco and anyone can quit. Located in Washington, D.C., the national public health organization helps Americans live longer, healthier lives. Legacy develops programs that address the health effects of tobacco use, especially among vulnerable populations disproportionately affected by the toll of tobacco, through grants, technical assistance and training, partnerships, youth activism, and counter-marketing and grassroots marketing campaigns. The foundation’s programs include truth®, a national youth smoking prevention campaign that has been cited as having contributed to significant declines in youth smoking; EX®, an innovative public health program designed to speak to smokers in their own language and change the way they approach quitting; and research initiatives exploring the causes, consequences and approaches to reducing tobacco use. The American Legacy Foundation was created as a result of the November 1998 Master Settlement Agreement (MSA) reached between attorneys general from 46 states, five U.S. territories and the tobacco industry

Smoking is still the fashion

A RASH of fashion images depicting models smoking or holding cigarettes or cigars is being investigated for possible breaches of the Tobacco Advertising Prohibition Act.

Quit Victoria executive director Fiona Sharkie said images produced by fashion brand Ellery and internet magazine Tangent were referred to the Department of Health and Ageing for investigation and could lead to prosecution. The act prohibits ”any picture that gives publicity to or otherwise promotes or is intended to promote smoking”.

”It’s disappointing that they’re promoting highly aspirational products with a product that kills up to half of users,” Ms Sharkie said.

Other images out of the reach of the act because they were circulated from other countries include Chanel, Marc Jacobs and Jean Paul Gaultier.

”You have to ask, ‘Would [the images] be any less appealing or beautiful without the cigarette?’ Ms Sharkie said.

In recent years, despite aggressive anti-smoking lobbies and regulations in many countries, fashion stylists have continued to use smoking imagery to shock, or evoke historic ideas of glamour or power. Maverick designer Tom Ford started the current wave in 2004 with a procession of suave young blokes for Gucci: slicked hair, lean playboy suits, clinking whisky tumblers and fat cigars clutched in manicured fingers. Gaultier is also a frequent offender, notorious for the cigar and cigarette props on both his women’s and men’s wear catwalks. And, more recently, Marc Jacobs of Louis Vuitton hired Kate Moss to puff expertly along his catwalk.

”It can be part of their creative process,” says Graeme Lewsey, CEO of the Melbourne Fashion Festival. ”It’s not meant to promote a lifestyle choice, but there’s a very fine line.”

During the early years of Australian Fashion Week, Mr Lewsey and that event’s founder, Simon Lock, established an industry-wide initiative to discourage glamourised smoking images. Tobacco sponsors were also deemed unacceptable partners.

Model Natalia Vodianova Smoking

Model Natalia Vodianova Smoking

”We do have to be mindful, though, that we’re a platform of creative expression,” Mr Lewsey said yesterday. ”A designer trying to create a mood, or an era when people smoked freely, might be part of that expression.”

It might also be a prosecutable offence. Peter Bartlett of Minter Ellison lawyers said: ”It comes down to this … people showing images of people smoking are walking a tightrope because if in any way [it] seems to glamourise smoking, it could be seen to be in breach [of the act].”

A lack of malicious intention won’t negate the problem. ”It might be some stylist not aware of the law,” Ms Sharkie said, ”but, that’s not an excuse.”

Model Smoking a Cigarette

Model Smoking a Cigarette

Sydney brand Ellery is counted among fashion’s most desirable and recently signed to Myer’s stable of exclusive labels, but the opening page of its fall 2011 campaign features a photograph of a model smoking. When the possible breach of the act was noticed, designer Kym Ellery was in Paris and could not be reached for comment. However, her PR agent Emma Van Haandel immediately announced the image would be removed.

Tangent magazine, also regarded as one of fashion’s coolest platforms, posted several video and photographic editorials of topless or scantily dressed models smoking cigarettes and cigars to its current issue. One shot includes a jacket by Alex Perry. ”No, not cool,” said the designer. ”Artistically, they are beautiful images but they’re misleading, especially for a younger market.”

Perry said he did not have artistic control over stylists who borrow samples for media such as Tangent, but he would contact this one, ”for a chat”.

It is an issue close to his heart since 2007, when one of his photos, of a bride smoking a cigarette, was found to be in breach of the Australian Association of National Advertisers Code of Ethics by the self-regulatory Advertising Standards Bureau. ”I did think it was a beautiful image; sort of Helmut Newton, 1940s, movie star,” he said. ”And I was a smoker then, so I don’t think I even thought about the cigarette. But I woke up that it was a silly thing to do. I felt really negligent. I would never use a cigarette in an ad again.”

Cigarette Ad May Have Targeted Teen Girls

An antismoking group declares that a Camel cigarette advertisement may have targeted teenage girls.

A national survey of teenagers was conducted soon after ads for the R.J. Reynolds brand Camel No. 9. Advertisements were in leading women’s magazines. 44% of the girls named Camel cigarettes brand a favorite brand due to advertising. The respondents were aged 15 years.

model smoking Camel cigarette

model smoking Camel cigarette

In last survey approximately 10% of girls named their favorite cigarette advertisement. The latest survey showed that the Camel brand was the most popular.

The landmark 1998 Master Settlement Agreement between states’ attorneys general and the tobacco industry bans all tobacco marketing targeted at children and teenagers.

As the agreement came into force, the smoking rate among youth people has decreased from 35% to approximately 20%.

R.J. Reynolds strongly refuses marketing of Camel cigarettes to youth, but tobacco trends researcher, PhD, who led the survey, does not agree.

John P. Pierce’s research was financed by the antismoking group American Legacy Foundation and the National Cancer Institute. It was in online version in Pediatrics.

“The Master Settlement Agreement has given results – smoking rate among teenagers reduced,” said John P. Pierce. “But the industry Reynolds did noting to force people smoking.”

In the recent study Pierce and colleagues revealed that nonsmoking people aged 12 -15 years who were susceptible to cigarette advertising smoke next six years than those not exposed to tobacco ads.

R.J. Reynolds declares that the cigarette marketing of the company corresponds to the Master Settlement Agreement and does not aim teenagers.

R.J. Reynolds said that Camel No. 9 was created for female adult smokers, who smoke Camel and cigarettes of other brands, who were asking for a tobacco product that better reflected their taste preferences and style,” the statement reads.

“Camel No. 9 has been launched in 2007 and has never had more than a 0.60% share of the cigarette market”.
The statement underlines that R.J. Reynolds has not made print advertising for any of its cigarette brands for more than two years and that there has been no in-store advertising for Camel No. 9 since 2008.

While no cigarette company has admitted to aiming advertising to youth, the industry has a long history of promoting to women, starting in the mid-1920s when an ad for the Lucky Strike brand told females worried about their waistlines to “Reach for a Lucky Instead of a Sweet.”

Earlier, only approximately 5% of American women were smokers. Approximately 20% of women in the U.S. now are smokers.

“If teen girls do not begin smoking, the business model of the tobacco industry breaks down,” Healton says. “80 % of women start smoking before the age of 18 and 90% start before age 20.”

Slim Cigarettes Continue to Attack

The rapid growth of the segment of slims continues. The emergence of new names, varieties of taste and subtle versions of popular brands of standard size seems to come on stream. This situation is somewhat reminiscent of what happened in the cigarette market of the traditional format three or four years ago, when the new name of cigarettes or a superlight version of an old brand appeared in the domestic tobacco market almost every week.

Kiss Romantic Cigarettes

Kiss Romantic Cigarettes

The explanation, of what is happening now in the segment slims, is very simple – a segment of thin cigarettes continues to increase (albeit not as fast as in 2005-2006), but the competition in it is rapidly intensifying. Tobacco companies have no choice but to “post” places while they are still there.

It should not be forgotten that the investment in equipment for the production of cigarettes in this format must be justified; the share of slims segment still remains quite low in the total tobacco market in the country, and no brand (except, perhaps, the “flagship”) can not use existing production capacity. All these factors lead to the appearance of new names on the market of “thin” cigarettes, which surely please consumers – the wider the range, the more choices.

“Donskoy Tabak” announced the expansion of line of «Kiss» cigarettes. Two new versions of popular superthin cigarettes produced in the factory under a licensing agreement with UK Innovation Tobacco, are characterized by original design, unlike «Kiss» traditional design with pearl lacquer and pink foil stamping. A cursory glance at the pack may get the impression that its front surface is encrusted with precious stones, however, it is not like that. The optical effect is achieved through the use of advanced printing technologies. In addition, colored cigarette papers are used in both versions of «Kiss Exclusive» cigarettes, which also feature a novelty to most commercially available thin cigarettes. «Kiss Exclusive» cigarettes are presented in two flavor varieties – «Lights» (5 / 0, 5 mg of tar and nicotine respectively) and «SuperLights» (3 / 0, 3 mg).

A month before the announcement of «Kiss Exclusive» cigarettes, “Donskoy Tabak” introduced «Kiss» flavored version on the market – «Kiss fresh apple» with the scent of green apple (tar and nicotine – 5 / 0, 5 mg respectively). It is important to note that this is not the first company experience in the production of flavored cigarettes. Earlier the company was producing fine flavored cigarettes «Sakura».

Indonesian clinic advertises smoking as cancer cure

An Indonesian clinic advertises smoking as cancer cure. Tobacco is publicly advertised as a cancer cure at a Jakarta clinic.

The Griya Balur clinic affirms that it can cure not only cancer, but also autism by means of divine cigarettes.

The Indonesian clinic would be closed in many countries, but not in Indonesia because it is one of the rich countries of tobacco which wants to help Western people with their health.

Smoking of divine cigarettes in the Griya Balur clinic

Smoking of divine cigarettes in the Griya Balur clinic

Tobacco use traditions along with poor control and the billions of US dollars that come to State treasury from the tobacco industry mean places like Griya Balur are accepted without objections.

The Western woman suffers from emphysema. The patient, who suffered from the emphysema which was obtained because of long smoking, cured her disease by blowing of smoke from “divine cigarettes” together with “nanotechnology” to eliminate free radicals through a tube into her lungs.

Smoke is as well blown into her nose and ears. At that time she keeps a cup of aspirin over her right eye.
Dr. Gretha Zahar, the founder of Griya Balur, said that 60,000 people were treated with “divine cigarettes” tobacco smoke at this clinic over the past ten years.

Gretha Zahar together with Philosophy Doctor in nanochemistry from Padjadjaran University is assured that tobacco smoking can cure all diseases including cancer by controlling of mercury.

Zahar said that mercury causes all diseases. Her cigarettes, so called “divine cigarettes”, contain adjustors that pull the mercury from the diseased organ.

She underlines that she will not publish her theories in journals or subject them to clinical tests. In addition Zahar said that Western medical scientists do not agree with her theories.

Recently farmers and legislators from the tobacco farming of Central Java were at the Constitutional Court because they do not agree with the law that recognizes the tobacco leaf as addictive.

Aris Widodo, a pharmacology professor at Brawijaya University, said that he had never heard that anyone can die from smoking. On the contrary he said that smoking can remove disquiet, improve concentration and ease the nerves. Widodo added that smoking is a good cheap choice compared to expensive drugs like Valium.
Tobacco products are addictive and injurious to health, but Indonesians improve this bad habit, maintaining it by the tobacco marketing.

People smoke everywhere – from beauty parlours to stomatologist waiting rooms. Parents give cigarettes to their children in order to keep them quiet. Promoters of tobacco products give cigarettes to youth people together with concert tickets. Laws on smoking ban are not always enforced. Tobacco advertising is placed on the country’s billboards and television advertisement.

The price for a pack with 20 cigarettes is nearly one dollar. The Southeast Asian poorest families spend money most of all for food (the first place) and cigarettes (the second place).

«Kiss» Cigarette Advertising does not correspond to the requirements of the advertising law

On April 12, 2011 the Commission of the Federal Antimonopoly Service (FAS of Russia) recognized that «Kiss» cigarettes advertising with the expression: “I like everything new, tasty and round!” inappropriate in accordance with paragraphs 1 and 4 of Part 1 of Article 23 of the Federal Law “On Advertising”.

A girl from Kiss cigarettes advertising

A girl from Kiss cigarettes advertising

The commission of FAS of Russia issued an order to stop the violations to advertiser – OJSC «Donskoy Tabak».

To determine the measures of administrative responsibility – the fine for violation of the advertising law – FAS of Russia instituted administrative proceedings against “Donskoy Tabak”.

FAS of Russia received a statement from the Association of advertisers, showing signs of violation of Russian legislation on advertising in the «Kiss» cigarettes advertising with the expression: “I like everything new, tasty and round!”.

Promotional materials for «Kiss» cigarettes show the image of a young girl with a smile on her face and candy in mouth. Candy is located in the heart of an advertising model next to the open pack of cigarettes with three raised cigarettes. Candy, a pack of cigarettes and cigarettes are made in the same white and pink color. The candy stick is of the shape and size identical to cigarettes raised from the package. The top of the image shows the inscription – “Thoughts in the style of Kiss! », at the bottom – “I love everything new, tasty and round!”, below warning about the dangers of smoking is applied.

Using of an assertion and image of a young smiling girl in advertising shows that smoking contributes to improved physical and emotional state.

The commission of FAS of Russia concluded that «Kiss» cigarettes advertising does not correspond to the requirements of the advertising law of paragraphs 1 and 4 of Part 1 of Article 23 of the Advertising Law.

In accordance with paragraph 1 of Part 1 of Article 23 of the Federal Law “On advertising”, advertising of tobacco, tobacco products and smoking accessories including pipes, hookahs, cigarette papers, lighters and other similar goods, should not contain the assertion that smoking is essential to achieve public recognition, professional, sporting or personal success or improves physical or emotional condition.

In accordance with paragraph 4 of Part 1 of Article 23 of the Federal Law “On advertising” advertising of tobacco, tobacco products and smoking accessories including pipes, hookahs, cigarette papers, lighters and other similar products should not use images of minors.

Goodbye, Tobacco!

The Russian government has adopted an anti-smoking program that bans smoking in public places. Also, it was stated that any tobacco advertising could be completely prohibited in the country by 2012. But will these new regulations work in Russia, where almost one in three people smoke?

Russian miners smoking

In Russia there are 43.9 million smokers, according to the official statistics. This means that about half of the adults are addicted to tobacco. For example in some regions, the number of smokers constituted 80% of men and 47% of women. The most alarming thing is that smoking rates among women and young people have increased three times over the past five years.

There is a tenacious correlation between smoking related diseases and the demographic crisis in Russia. More than 500,000 people die of smoking related illnesses annually. But those who don’t smoke are not protected from the negative side-effects of smoking. More than 80% of Russians are exposed to second-hand smoke on a daily basis, according to data presented by the Ministry of Health and Social Development.

In 2008 Russia ratified the World Health Organization Framework Convention on Tobacco Control that was signed by more than 100 countries since 2003. The given convention required health warnings be printed on cigarette packages, covering at least 30% of the package’s surface. But these actions didn’t produce any effect, smokers remained indifferent. Russia still has the cheapest tobacco products in the world, around 40 rubles ($1.3) per package. So, this makes smoking moderate for everyone. Smoking is permitted in the majority of bars, restaurants, railway stations, airports and offices.

The new governmental anti-smoking program is aimed at reducing the number of smokers in Russia to just a quarter of the population. Smoking in public places is supposed to be prohibited in Moscow 2012 and in the rest of Russia by 2015. About 82% of Russians support the idea of banning smoking in public places.

“The main reason why smoking is so popular in Russia, are fist of all, the economic one. Many people are unable to occupy themselves with something. For example teenagers smoke due to psychological pressure they face at home and in school. Adults smoke due to problems in living conditions and bad financial situation,” stated, Alexander Vasiliev, the head of the FreeofSmoking.narod.ru Internet portal.

The new anti-smoking program may have positive effects. Prohibiting smoking in public places could help the most concerned smokers to kick their bad habit. There is a need for more public advertisement, shops that sell cigarettes should be closed and the price of tobacco cigarettes increased significantly. Also the health warnings on cigarette packages should be accompanied with ghastly images of the consequences of smoking.

The number of smokers will drop significantly if people will have the chance to improve their lives.