Price Effects on Quitting Smoking Motivation
Rising cost of cigarettes in the USA is associated with increases in quitiing smoking. However, little is known about this connection at the level of individual smokers.
The major aim of the study on this issue was to put on a behavioural economic approach to the relationship between the price of cigarettes and the likelihood of quitting smoking.
Who participated in the study?
The total number of participants was 1074 who were above 18 years old and smoked more than 5 cigarettes a day. They filled with personal details special survey estimations which included probability of making a quitting smoking attempt depending on cigarette prices, nicotine dependence and demographics.
What are the results of the study?
The study showed that with prices increase the likelihood of making an attempt to quit smoking resulted an regular increase, with the form of the relationship being similar to an inverted demand curve. The greatest effect size increases in motivation to make an attempt to quit smoking were in the form of ‘left-digit effects,’
Big differences were also noted among the left-digit effects, suggesting the most important effects were for price changes that were most market relevant. The acuteness of nicotine dependence was connected with price sensitivity, but not for all participants.
What are the conclusions of the study?
The obrained data revela that there exists a connection between cigarette prices and attempts od smoker to get rid of smoking.
Moreover, the study reveals the importance of left-digit price transitions in this relationship, suggesting policymakers should consider relative price positions in the context of tax changes
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