JTI’s smoking lounge innovation

JTI lounge

While around a quarter of the 2.4 billion people who travel by airplanes yearly are smokers, smoking bans have limited where these tourists are able to smoke, especially once through passport control when they can move around less easily.

Airports in some cases offer designated smoking places but too often they are badly constructed, located and ventilated. Nevertheless, JTI has modernised smoking place thinking by building the smoking lounge concept – desirable design and comfortable areas combined with state of the art ventilation.

Smoker and non-smoker benefits

JTI’s existing portfolio of smoking establishments catches the interest of over 200,000 smokers per day all over the world. This obviously shows the real need for a practical solution to smoking in public places.

The advantages have been valued by smokers and non-smokers, according to David Francis, the head of Worldwide Duty Free at JTI. “It’s easy to comprehend why smoking lounges are held in high regard by smokers to get pleasure from a pleasant escape from the stress of travel,” he describes.

He represents these lounges as an exceptional example of fair-minded regulation, displaying JTI’s belief that it is possible to create win–win options for smokers in public areas.

JTI’s first smoking room was launched at Zurich Airport in 2002. And there are now over 300 smoking longes throughout the world. This number raises every year.

Ventilation technology

At the centre of the JTI smoking room is highly developed ventilation that extracts smoke and introduces fresh air. The whole room design is built around reducing the possibilities for smoke to move and to avoid odour.

Smoking rooms welcome adult people who smoke into beautifully developed, modern places with comfy seats. Another advantage is the location of smoking rooms, nearer to airport facilities such as duty-free shops, bars and restaurants. The solution is customized to each individual airport and its adult tourists’ needs.

David says JTI is very assured in the future of the smoking room concept: “We are ready to talk about and |create partnerships with any global airport determined by the same spirit of cooperation that characterizes all our projects.”

Airports will continue to be transited by millions of people searching for places where they are allowed to smoke. Not only are smoking rooms extremely important for travellers, they have become an important service for airports themselves. With over 20 percent of smoking travellers being impacted with their choice of airports by the provision of smoking lounges, airports must remain competitive in this extremely fast-paced environment.

“We’ve never stood still. We’ve become significantly innovative, seeking ways to offer adult smokers what they want and expect from us” concludes David.


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