JTI launch next phase against plain packaging proposals

Japan Tobacco

Japan Tobacco International (JTI) is starting the second stage of its strategy to boost awareness of the possible effect of plain packaging suggestions.

This stage of the campaign is centered on how the illicit trade could blossom, how small companies could be influenced by yet more inadequate regulation and the probable effect on the economy at both a local and national level.
The campaign had been lasting from September 30 to October 10. It took place when the political party conference season was, where the economy and business was established to dominate the agenda and included national and some regional media titles.

Martin Southgate, Managing Director UK for JTI, expressed his opinion saying that according to the government it is aiming to small and medium sized firms to lead them out of the recession, but the plain packaging proposals jeopardize those same businesses at a time when they are most vulnerable.

He added that tobacco is a major element of revenues for community stores. Their campaign will therefore give attention to detailing the issues, how the illegal trade in tobacco products is already influencing retail dealers, and how it could worsen”.

“The UK is meant to be open for business and growth is meant to be the Governments top goal. Plain packaging will significantly weaken that”.

Plain cigarette packaging, as well recognized as universal, standardised packaging, represents packaging that demands the removal of all branding colours, logos and trademarks, enabling tobacco companies to place only the brand name in a required size, font and place on the pack, along with the health warnings and any other lawfully required information such as toxic constituents and tax-paid stamps. The appearance of all cigarette packs is standardised together with the colour of the pack.

JTI is a cigarette producing firm. JT International, bought in 1999 from R.J. Reynolds, is a running department} of Japan Tobacco Inc., dealing with the international production, marketing and sales of the company’s cigarette brands. The tobacco company markets Camel, Salem, and Winston brands outside the USA.

JTI accounts for 66.4 percent of the cigarette market in Japan.

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