History of Cigarettes and Smoking
Tobacco and smoking has a long and checkered history dating. The tobacco plant is believed to be widely spread in America since the 1st Century. Pictorial records of smoking date back to the 11th century. Below is a synopsis of the history of smoking: cigarettes, cigars and tobacco.
1492:Columbus Discovers cigarette brands, Richmond Straight Cut No. 1 and Pet, begin using picture cards to stiffen the pack and protect the cigarettes. The cards, with photos of actresses, baseball players, Indian Chiefs, and boxers are enormously successful and represent the first modern promotion scheme for a manufactured product.
1900:– Washington, Iowa, Tennessee and North Dakota outlaw the sale of cigarettes.
1901:– 3.5 billion cigarettes and 6 billion cigars are sold. Four in five American men smoke at least one cigar a day.
1902:– Tiny Philip Morris sets up a corporation in New York to sell its British brands, including Philip Morris, Blues, Cambridge, Derby, and a cigarette named after Marlborough Street, where its London factory is located. Marlboro is one of the earliest woman’s cigarette, featuring a red tip to hide lipstick marks. It does not catch on with the public.
1910:– Most popular brands: Pall Mall, Sweet Caporals, Piedmont, Helmar and Fatima.
1913:– RJ Reynolds introduces Camel, considered by historians as the first ‘modern’ cigarette.
1917:– There are now 3 national brands of cigarettes on the US market: Lucky Strike, Camel and Chesterfield.
1921:– RJ Reynolds spends $8 million in advertising, mostly on Camel. Inaugurates the highly successful “I’d Walk a Mile for a Camel” slogan.
1923:– Camel captures 45% of the US market.
1924:– Philip Morris re-introduces Marlboro with the slogan “Mild as May,” targeting “decent, respectable” women. “Has smoking any more to do with a woman’s morals than has the color of her hair?” the advertisement reads. “Marlboros now ride in so many limousines, attend so many bridge parties, and repose in so many handbags.”
1927:– A sensation is created when George Washington Hill blatantly aims Lucky Strike advertising campaign at women, urging them to “reach for a Lucky instead of a sweet.” Smoking initiation rates among adolescent females triple between 1925-1935, and Lucky Strike captures 38% of the American market.
1930:– Most popular brands: Lucky Strike, Camel, Chesterfield, Old Gold and Raleigh.
1936:– Brown and Williamson introduces Viceroy, the first national brand to feature a filter of cellulose acetate. Advertising increases the use of physicians to counter the claims that cigarettes are a major health problem.
1940:– Most popular brands: Camel, Lucky Strike, Chesterfield, Raleigh and Old Gold.
1950:– Most popular brands: Camel, Lucky Strike, Chesterfield, Commander and Old Gold.
1952:– Kent introduces the ‘Micronite’ filter, which Lorillard claims “offers the greatest health protection in cigarette history.” It turns out to be made of asbestos. Kent discontinues use of the Micronite filter four years later.
1954:– RJ Reynolds:- introduces:- Winston:- filter cigarettes, but promotes the taste benefit, not health. Winston dominates the US market for the next 15 years.
1954:– Marlboro advertising taken over by the Chicago ad agency Leo Burnett. “Delivers the Goods on Flavor” ran the new slogan in newspaper ads. Design of the campaign, which features ‘Marlboro Men,’ is credited to John Landry of Philip Morris. Prior to initiating this campaign, Marlboro had <1% of the US market.
1963:– Marlboro:- dispenses with tattooed sailors and athletes as the Marlboro Man and settles on the exclusive use of cowboys. For several years, Philip Morris research had shown that sales increased whenever they cowboys appeared in their campaigns.
1964:– Marlboro Country ad campaign is launched. “Come to where the flavor is. Come to Marlboro Country.” Marlboro sales begin growing at 10% a year.
1968:– Philip Morris introduces Virginia Slims with the slogan, “You’ve come a long way, baby.” Five yeas later, Billy Jean King, wearing Virginia Slims colors, defeats Bobby Riggs in the televised ‘Battle of the Sexes.’ Virginia Slims continues to promote tennis matches to this day.
1970:– Most popular brands: Winston, Pall Mall, Marlboro, Salem and Kool.
1971:– TV cigarette advertising banned. The ban was scheduled to begin on January 1, but was delayed for one day to allow a final glut of Super Bowl ads. Fairness Doctrine anti-smoking ads also disappear. Cigarette sales begin rebounding from their four year decline. RJ Reynolds’ top-selling Winston brand, which had been challenged by Philip Morris’ Marlboro for most of the 60s, is particularly hard-hit. While the Marlboro cowboy translates into print advertising beautifully, Winston’s only identifier was the jingle, “Winston tastes good, like a cigarette should.” Winston focuses on promoting car racing, but steadily loses market share to Marlboro.
1972:– Marlboro becomes the best-selling cigarette in the world. It remains so today by a wide margin.
1980:– Most popular brands: Marlboro, Winston, Kool, Salem, and Pall Mall.
1987:– Joe Camel’s USA Debut. A North Carolina advertising agency uses Joe Camel to celebrate “Old Joe’s” 75th anniversary. Four years later, the Journal of the American Medical Association publishes two reports on Joe Camel and kids. One study finds that 91% of 6 year olds recognize Joe Camel, similar to the percent who recognize Mickey Mouse. The other study finds that since the inception of the Joe Camel campaign in 1987, Camel’s share of the under-18 (illegal) market has risen from 0.5% to 32.8%, worth >$400 million per year.
1990:– Most popular brands: Marlboro, Winston, Salem, Kool and Newport. However, Marlboro actually outsells Winston by a 3 to 1 margin.
1990:– The US realizes a $4.2 billion trade surplus from tobacco products. Despite 2.5 million deaths worldwide due to smoking, Vice President Quayle remarks, “We ought to think about opening up markets.”
1999:– About 10 million Americans smoke cigars.
1999:– Britain’s royal family orders the removal of its seal of approval from Gallaher’s Benson and Hedges cigarettes.
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