Graphic Warning Images On Cigarettes Reduce Smoking Among Young Adults

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Recently in the USA there was made a new study on the effects of graphic health warning labels.

The study was performed by Schroeder Institute for Tobacco Research and Policy Studies at Legacy and supported by FDA, the National Institutes of Health (NIH) and National Institute on Drug Abuse (NIDA).

The results of the study showed that use of graphic health warning labels in the USA have positive effects on the population, especially on young people.

The results of the study were published in Nicotine and Tobacco Research and they do confirm the results of several early studies which showed that graphic health warning labels play a significant role in preventing youth from smoking.

In 2009 there was adopted Family Smoking Prevention and Tobacco Control Act which required the FDA to include new warning labels on cigarette packs and in cigarette ads. In 2011, FDA published a final variant of the rule which demanded that graphic health warning labels to go with 9 new text warning statements. However, the introduction of these warnings was delayed.

This is the fist study which examined the effectiveness of graphic warning images among young adults in the USA. It used data from the Legacy Young Adult Cohort Study to examine the effects of graphic health warning labels on smoking intentions among 4,196 people between 18 — 34.

It was found that 53% of participants said that graphic images made them think about no to smoke cigarettes (40% smokers and 56% non-smokers). More than 23% of non-smokers and more than 10% of smokers said that warning images made them refuse from ciagrttes.

A past study showed that graphic health warning labels could reduce in the USA smoking-related problems by influencing smoking behavior of young adults. Also it demonstrated that both adults and youth are more likely to remember big warnings saying they have stinger impact.

Studies on the graphic health warning labels made in other countries worldwide demonstrated that use of graphic warnings resulted in higher quit smoking attempts and reduced relapse among ex-smokers.

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