The Cigarette Pack Warnings Disadvantage
In general, tobacco packaging warning messages are health warning messages that appear on the packs of cigarettes and other smoking products. The government implemented such warnings only to enlarge the public’s knowledge about the harmful effects of smoking. Warnings are used in different countries but try to accentuate the same messages.
Recently researchers found that cigarette pack warnings that remind smokers of the deadly results of their habit may actually make them smoke more as a way to embrace with the inevitability of death.
Researchers from the United States, Switzerland and Germany showed that warnings not connected to death, for example: “smoking makes you unattractive” or “smoking brings you and the people around you severe damage“, became more actual in changing smokers’ bad habit by raising the cigarettes amount which they smoked per day.
Such cases were found among people who smoked to improve their self-respect, such as youth who start smoking only for to impress or get in with their peers and others who thought smoking increased their social utility.
In general, when smokers are faced with death-related anti-smoking messages on cigarette packs, they start to think to continue the dangerous smoking behavior or not.
Researchers investigated the psychology of the 39 students, aged between 17 and 41, who reported that they were smokers.
Participants were filled in a questionnaire for to find how much their smoking was based on self-esteem, and then were shown cigarette packs with different warnings on them, and then after a 15-minute putted off. The students were asked more questions about their smoking behavior that included if they planed to quit.
The researchers found that, among those who associated smoking with self-esteem, the death-related warnings actually led to more positive attitudes toward cigarette use. They concluded the smokers adhered more tightly to their habit as “a strategy to buffer against existential fears provoked by death-related warning messages.”
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