Camel Cigarette Brand’s Way to Success
In 1913 R. J. Reynolds Tobacco Company introduced Camel in the United States. Camel was the first cigarette brand that was marketed in the United States. It as well became Reynolds’ first major cigarette brand. Camel cigarettes were made of a blend of Turkish, Virginia, and Burley tobaccos, which was extremely popular among the smoking people. Before 1913 Camel cigarettes were the first produced cigarettes to be sold in packages of twenty.
Some of the main reasons for Camel brand success were the use of high quality tobaccos during manufacturing and the brand’s low price. Initially a 20-cigarettes-pack cost 10 cents. Camel cigarettes were permanently the best- or second-selling brand until the 1950s. Lucky Strikes were their nearest rival. The blend of Camel cigarettes provided proportional nicotine content. These cigarettes were smoked easier contrary to the much harsher brands popular in the 1910s and 1920s.
R. J. Reynolds began an advertising campaign with ‘teasers’ which stated that “the Camels are coming!” before the introduction of Camels. This fresh marketing method was a pattern to influence public opinion and to provide effect. One more promotional technique applied was the use of a circus camel, named Old Joe, which was driven through towns and villages by men who distributed free cigarettes.
It was proved that advertising has been a main feature of Camel’s success over the years. Popular Camel’s advertising slogans included “the ‘T’ Zone (T for taste and T for throat),” “more doctors smoke Camels than ever before!,” “I’d walk a mile for a Camel!,” and “Camel’s real taste satisfies longer.”
During 1972-1993, Camel brand was the general partner of the famous International Motor Sports Association auto racing series known as the Camel GT. It as well funded the Lotus Formula One team from 1987 to 1991, and the Benneton and Williams teams from 1991 to 1993. In the course of the nineties, Camel brand was s sponsor for the factory Honda team in the AMA Superbike series and the Supercross Championships.
Today, Camel cigarettes have three various lines of flavor – Classic, Turkish and Exotic Blends. The Classic styles represent the basic unit of the Camel’s business and suggest rich tobacco taste. Camel cigarettes’ Turkish line provides smooth and mellow variants of the brand’s distinctive flavor. Camel Exotic Blends, a family of premium-priced, limited-edition luxury blends, provide adult smokers indulgent taste signatures.
Nowadays Camel cigarette brand is one of thera best global cigarette brands. It is sold in over 90 countries all over the world. Canadian market gets these cigarettes importing them from the United States by J. T. I. Macdonald, which was formerly a property of R. J. Reynolds. Now only the filter and light variants of Camel cigarettes are still for sale in Canada.
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