Branding ban likely for tobacco products

Marlboro Display

The Government will likely follow the lead of Australia and ban all branding from tobacco products.

Cabinet has agreed in principle to the introduction of plain packaging for the products.

Marlboro Display

Marlboro cigarettes pack

Associate Minister of Health and Maori Party co-leader Tariana Turia says it is still subject to the outcome of public consultation but is confident the regime will be implemented.

She says it will be significant for the Government to achieve its goal of making New Zealand smokefree by 2025.

“Smoking is the single biggest cause of preventable death and disease in New Zealand, and we must be prepared to take bold steps towards achieving our goal.

Mrs Turia says there are strong arguments for following Australia in stopping tobacco companies from using the design and appearance of their packaging to promote their products.

“I am confident that we can bring in a plain packaging regime that will meet all our international commitments, including a major global treaty on tobacco control as well as a range of multilateral, regional and bilateral trade and investment agreements,” she says.

The plan is in the process of being rolled out in Australia but a number of tobacco giants are taking their Government to court over the matter.

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